PRIVACY POLICY

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from https://roadaidauto.co.za.

Personal Information We Collect

When you visit our site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and installed cookies. As you navigate the site, we also collect data about the pages or products you view, referral sources, and your interactions with the site. This is collectively referred to as “Device Information.”

We collect Device Information through the following technologies:

• Cookies: Data files stored on your device or computer, often including a unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: Record activities on the site, collecting details such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: Electronic files that track browsing behavior.

When you make or attempt to make a purchase, we collect specific details, including your name, billing and shipping addresses, payment information (e.g., credit card details), email, and phone number. This is referred to as “Order Information.”

For the purposes of this policy, “Personal Information” includes both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to:

• Process and fulfill orders, including payment processing, shipping arrangements, and providing invoices or order confirmations.
• Communicate with you.
• Screen for potential risks or fraud.
• Provide information or advertising about our products or services, in line with your preferences.

We use Device Information to:

• Detect potential risks or fraudulent activities (e.g., by analyzing IP addresses).
• Enhance and optimize the site, including generating analytics on user interactions and evaluating marketing or advertising efforts.

Sharing Your Personal Information

We share your Personal Information with third parties to facilitate its use as described above. Examples include:

• Shopify: Powers our online store. Learn more at https://www.shopify.com/legal/privacy.
• Google Analytics: Helps us analyze site usage. Learn more at https://www.google.com/intl/en/policies/privacy/ or opt out at https://tools.google.com/dlpage/gaoptout.

We may also disclose your information to comply with laws, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising using the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, visit the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Our site does not alter its data collection or usage practices in response to “Do Not Track” signals from your browser.

Your Rights

If you are a South African resident, you have the right to access, update, or delete the personal information we hold about you. To exercise these rights, please contact us using the details below.

We process your information to fulfill contracts (e.g., processing an order) or for legitimate business purposes. Note that your information may be transferred outside of South Africa.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes to the Privacy Policy

This policy may be updated periodically to reflect changes in our practices or for legal and regulatory reasons.

Minors

The site is not intended for individuals under the age of 18.

Contact Us

For inquiries about our privacy practices or to file a complaint, please contact us at:
Email: info@roadaidauto.co.za